After an already ugly lawsuit, the gloves come off. Samsung has released a scorching advertisement that transparently compares Apple’s new iPhone 5 feature set (and limitations) to the Samsung Galaxy S III in an advertisement titled “It doesn’t take a genius” (see ad copy above – click to view full-size ad). “The Next Big Think Is Already Here” appears in bold letters at the bottom of the advertisement with the feature comparison making it clear that Samsung’s technology is far more advanced than Apple’s. Of course we know that geeks buy Android devices because of the superior technology but iPhone buyers can be a fickle bunch. The pre-orders of the iPhone 5 sold out quickly which points towards, well, we’re not sure what it points to. We guess iPhone fans just like the way it looks, the iOS 6 operating system, or maybe that it’s foolproof. Regardless, the iPhone looks to be another Apple hit while Samsung will most likely continue to erode Apple’s market share.
Here is the spec comparison Samsung makes:
iPHONE 5 | GALAXY S III | |
4.0” screen | 4.8” screen | |
4G LTE | 4G LTE | |
Retina Display | HD Super AMOLED Display | |
1138×640 resolution | 1280×20 HD resolution | |
Up to 225 hrs standby time | Up to 790 hrs standby time | |
Up to 8 hrs talk time | Up to 11.4 hrs talk time | |
Full HD 1080p video recording | Full HD 1080p video recording | |
3.95 oz weight | 4.7 oz weight | |
1GB RAM | 2GB RAM | |
Siri | S Voice | |
16, 32, or 64 fixed internal storage | 16 or 32 fixed + up to 64GB microSD storage | |
iOS 6.0 OS | Android 4.0 OS | |
A totally different plug | Standard micro USB plug | |
NFC | ||
Smart Stay | ||
S-Beam | ||
ShareShot | ||
Group Cast | ||
Direct Call | ||
Smart Alert | ||
Tilt to Zoom | ||
Palm Swipe Capture | ||
Palm Touch Mute Pause | ||
Picture in Picture | ||
Turn Over to Mute | ||
Shake to Update | ||
Removable battery |
We would have added voice + data to the list…