Imagine you have an ultra-successful social media account that you’ve spend years building only to have it yanked away from you with no recourse. Sort of like this:
That’s what seems to be happening to Mattel superfans all over.
Toy reviewers who’ve had their accounts banned from social media say Mattel is striking back at them for posting images of toys that were not officially available in the U.S. yet. Of course, anyone involved with toy reviews knows that Mattel is simply taking the easy way out, dolling out policing duties to the social media companies rather than taking the time to contact the toy reviewer and request they remove the content. I mean, after all, these superfans are *promoting* Mattel products. They meant no harm. They LOVE Mattel. Why should Mattel make an effort to reign in their overzealous lawyers and work with the superfan for a resolution when, ahem, time is money?
We’ve had the same sort of thing happen here at Geek Slop. In our case, filmmakers for Black Adam dinged one of our accounts for sharing an image without taking the time to work with us on the resolution. As a result, you’ll never see anything on this website related to Black Adam. Well, maybe a bad review or two if the movie ends up sucking.
An influencer’s hard work can be wiped out in the press of a key, and we all know social media giants are notorious for ignoring wonton complaints from “the little guy”. As a result, companies like Mattel can bully anyone they please.
Come on, Mattel. You can do better.