General Mills announced today a surprise giveaway for fans of its Monster Cereals – and award-winning special effects artist Karlee Morse. The company engaged Morse to create 20-inch tall busts of three of its popular Monster Cereal characters – Count Chocula, Boo Berry and Franken Berry.
General Mills charged Karlee Morse, an award-winning special effects artist who works in film and television, to have their cereal characters spring from box to bust. Each bust stands 20-inches tall and took about 30 hours to mold and sculpt, and 15 hours to paint.
Photos of the busts – and a behind-the-scenes video of their creation – are available on the “A Taste of General Mills” blog.
“I was excited when I received the call,” said Morse. “I’m a big Halloween fan so the opportunity to work with these iconic Monster Cereals characters has been truly exciting.”
To win one of the three busts, consumers need to visit General Mills’ Instagram account and 1) “like” the official sweepstakes post featuring the three monsters, 2) name their favorite Monster Cereal in a comment and 3) use the hashtag #MonsterCerealSweepstakes.
Sweepstakes runs through October 22, 2020, at 11:59 p.m. Eastern Standard Time. See the official Monster Cereal Sweepstakes rules here.