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SLAM inks first-look deal with NFT content platform Autograph for digital assets to be sold on DraftKings Marketplace.

8268 slam cover 2021 august 1 issue

Autograph has announced a deal with SLAM to create and distribute digital-collectible content on DraftKings Marketplace. As a launch partner for their basketball vertical, Autograph users will have access to SLAM’s 300-plus cover archive dating back to 1994, featuring some of the greatest basketball players over the last three decades.

SLAM will be a launch partner for Autograph’s basketball vertical with iconic magazine covers that feature players ranging from Allen Iverson and Vince Carter to Devin Booker and Sabrina Ionescu. The magazines themselves have been collector items for over 27 years, and the cover remains the Holy Grail for all basketball players. In the past decade, SLAM has grown into a global lifestyle brand and multimedia property with 20-plus social channels, a burgeoning merchandise division and multiple franchise events annually with over 16 million engaged followers across the globe.

The Autograph NFTs previously dropped on DraftKings Marketplace included such star athletes as Tiger Woods, Wayne Gretzky, Derek Jeter, Naomi Osaka, Simone Biles and Tony Hawk. Autograph recently announced a similar deal with Lionsgate in which the companies will collaborate to create digital collectible content based on the flagship movie franchises later this year.

Matt Aronson, President of SLAM’s parent company JDS Sports, said:

“We’ve been constructing a portfolio of companies with a specific focus on the intersection of sports media and blockchain technology, and this deal sits squarely at that crossover. Autograph is introducing a best-in-class NFT experience for the mainstream. We’re thrilled to work with the team to bring SLAM’s archive of collectible covers to the digital world.”