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Wheaties celebrates 100th anniversary with Century Box featuring the legendary Michael Jordan.

Wheaties honors Michael Jordan on their 100th anniversary Century Box

In honor of its 100th anniversary, Wheaties is paying tribute to sports icon Michael Jordan, featuring him on the box for a historic 19th time. Limited-edition Michael Jordan Gold Foil Wheaties Box, available only at shop.wheaties.com starting at noon EST on Tuesday, December 14, while supplies last.

Wheaties has forever changed what it means to be a Champion by recognizing athletes who are not only the best at their sports, but those who have broken barriers and made significant contributions to the world at large.

Throughout his career, Jordan shattered records during his time in the NBA, created the emblematic Jordan brand, uplifted charities and nonprofits, influenced sports culture and most recently, formed 23XI Racing. As the embodiment of the Wheaties Champion, Jordan will be recognized on two limited-edition, 100th anniversary boxes: an iconic orange box available now at retailers, and a new collector’s Gold Foil Box that debuts on December 14, 2021. The Wheaties Champion first appeared on the Wheaties box in 1988 and continues to inspire future champions.

Kathy Dixon, senior brand experience manager for Wheaties said:

“A modern-day legend and inspiration for champions of all ages, Michael Jordan is an incredible athlete, humanitarian and entrepreneur. We are so proud to launch the next box in our anniversary series honoring one of the greatest sports stars and most-decorated Wheaties athlete in history.”

How to get the Michael Jordan Century Box

Fans of collectibles can get in on the action and purchase the Michael Jordan Gold Foil Box for $25.00 each on www.Shop.Wheaties.com starting at noon EST on Tuesday, December 14. For fans who are unable to get their hands on the Gold Foil Box, the limited-edition Michael Jordan Wheaties Century Box is available at national grocery retailers now for a SRP of $4.99.

Wheaties fans can expect to see other instantly recognizable athletes who have previously graced the iconic orange box through the Century Box Series – giving a nod to champions past and present.

About the Century Box Series

Earlier this year, Wheaties announced the Century Box Series celebrating 100 years of the iconic brand, bringing back the most legendary past cover athletes of our time. The series kicked off with none other than “The Greatest” Muhammad Ali, commemorating the late boxer’s achievements in and out of the ring.

To celebrate the centennial, Wheaties is looking back at its most iconic covers, paying homage to the athletes that continue to inspire future generations. For this momentous celebration, Wheaties is honoring trailblazing sports icons and their stories of accomplishments on and off the court. The athletes featured in the commemorative series are those who transcend sports and decades as the brand looks to its next 100 years.

About Wheaties

Wheaties is an iconic brand that has been a part of American culture for 100 years. In 1934, Wheaties honored Lou Gehrig as its first cover athlete and has celebrated champions on its iconic orange cereal boxes ever since. Some of the greatest athletes in history have been honored on Wheaties boxes. The team behind “The Breakfast of Champions” has redefined what it means to be a Champion and to champion, reserving its cover for athletes who are using their sports platform for something greater. Wheaties believes the world needs more champions who champion. To view more about Wheaties, or shop for products, visit www.wheaties.com.

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