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Barbie: A Cultural Icon Exhibition, the first Barbie doll exhibition to tour in the United States, will launch on the world-famous Las Vegas Strip inside The Shops at Crystals in October 2021.

Barbie A Cultural Icon Exhibition

Opening in October 2021, the exhibition will honor over sixty years of fashion and inspiration, showcasing how Barbie is more than just a doll; she is a cultural icon. The exhibition will display the very first Barbie doll produced in 1959 and lead guests through the decades, paying homage to Barbie and the world around her. The exhibition will also feature 150+ vintage dolls, artifacts, and life-sized fashion pieces that will come to life through tastefully custom-themed displays. Video media and interviews with Barbie designers will expand the narrative. Additional tour dates to come.

“Barbie has an amazing and inspiring history. There is a real sense of nostalgia when you see what was happening in the world, and in Barbie’s world, when you were a kid – and then follow the story to how she’s impacting our world today.”

Mattel rolled out Barbie Millicent Roberts as a “fashion doll” in March 1959. Barbie and her boyfriend Ken have been described as the two most popular dolls in the world. Mattel has sold over a billion Barbie dolls, making it the company’s most profitable line.

To purchase tickets or for more information on Barbie: A Cultural Icon, please visit