Posted on Leave a comment

Transformers: The Experience, the state-of-the-art, immersive exhibition tour, will begin offering virtual and augmented reality experience centers in North America in Summer 2022 before embarking on world tour.


With hands-on interactives and high-tech immersion, the Transformers world comes to life like never before. The experience sweeps guests across the universe to immerse themselves alongside iconic heroes like Optimus Prime and Bumblebee, and score victories against villains like Megatron and Starscream. Attendees will pick a side (Autobots or Decepticons, of course), then jump into hands-on interactive and high-tech immersion tech for the ride of their lives.

Without a doubt, the Transformers franchise has become a global entertainment brand with millions of fans, a storied legacy, and a revered place in modern popular culture. The brand’s enduring connection with fans crosses borders and spans generations through films and TV series, video games and toys, and live action experiences and theme park realms. Transformers: The Experience puts another notch in Hasbro’s belt.

Matt Proulx, Head of Location Based Entertainment at Hasbro said:

“We have been working with Victory Hill Exhibitions to create an experience that will immerse guests in the Transformers universe and wow them from the moment they enter. We’re excited for Transformers fans of all ages to discover that there’s more than meets the eye at Transformers: The Experience.”

For more information about TRANSFORMERS: THE EXPERIENCE, visit