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Roku adds two new players for streamers looking to cut the cord completely.

Roku Streambar

Roku today unveiled its new streaming lineup for the U.S. to include an all-new and redesigned Roku Ultra (MSRP $99.99) and the addition of the Roku® Streambar™ (MSRP $129.99). The Roku Ultra offers the best performance of any Roku player for less than $100, and was specifically designed for avid streamers. For streamers looking to add powerful streaming and premium sound to any TV, the Roku Streambar is offers an easy way for consumers to upgrade and while avoiding cluttering their home entertainment systems.

Roku Ultra – $99.99

Roku Ultra remains the ultimate streaming player offering powerful, smooth streaming with channels that launch in a snap and Roku’s best wireless support, now with up to 50% more range and Bluetooth® support. With the Roku Ultra, you can stream in Dolby Vision® picture quality and experience immersive Dolby Atmos® sound when you pair it with compatible devices. Included in the box is a Roku voice remote featuring TV power and volume controls, personal shortcut buttons, and headphones for private listening—it even has a lost remote finder. You can also control the Roku Ultra by speaking to Amazon Alexa or Google Assistant devices. Additional Roku Ultra features include:

  • Power & performance: Loaded with a quad-core processor and channels that launch in a snap.
  • Better wireless range: Enjoy smoother streaming in rooms further from the router now with up to 50% more range.
  • Dolby Vision®: Enjoy favorite films or streaming series with spectacular color, contrast, brightness, and detail. Dolby Vision can deliver colors never-before seen on a screen paired with ultra-vivid picture quality which results in a refined, lifelike image.
  • Dolby Atmos®: Immersive entertainment with sound that moves all around with breathtaking realism. Sound recorded in stereo is limited to left and right channels. Sound mixed in Dolby Atmos allows a deeper connection to shows and movies.
  • Private listening: Use the included headphones to pump up the volume on your shows without disturbing the house.
  • Personal shortcuts: Simply give a voice command, then press and hold a personal shortcut button for one-touch access anytime.

Roku Streambar – $129.99

Roku Streambar is the ultimate 2-in-1 entertainment upgrade with powerful streaming and premium sound for any TV with HDMI. Hear every detail as you stream in vibrant 4K HDR picture quality on 4K HDR compatible TVs. Crisp, clean audio makes dialogue easier to hear and, with its compact design, it fills the room with sound while automatically quieting loud commercials automatically. As with the Roku Ultra, you can control the Roku Streambar by speaking to Amazon Alexa and/or Google Assistant devices.

Later this year, Apple AirPlay 2 and HomeKit capabilities are expected to begin roll out on select 4K Roku devices. With Apple AirPlay 2, customers can stream videos, music and more to the big screen, and with HomeKit, they can easily and securely control their Roku device using the Home app and Siri. Setup is simple with everything in the box, including one voice remote that controls your TV, sound, and streaming. Additional Roku Streambar features include:

  • Big sound: Four internal speakers fill the room with rich Dolby Audio.
  • Smarter than the average soundbar: Advanced audio engineering within the Roku OS helps Roku Streambar produce sound well beyond its size while increasing speech clarity and adding intricate depth to music.
  • Simple sound settings: Simple volume modes make it easy to adjust sound. Automatically lower loud commercials, boost the volume of voices, and optimize the sound for night listening.
  • Easily expandable: Add deep, rich bass with Roku Wireless Subwoofer and immersive surround sound with Roku Wireless Speakers.
  • Spotify Connect: Spotify is available on the Roku platform and with Spotify Connect, easily launch a favorite playlist from a smartphone and listen through the Roku Streambar’s high performance speakers.
  • Bluetooth support: Easily stream music from mobile devices.

Special offers

Roku also introduced a few special offers to entice customers onboard.

  • Pandora Premium – Consumers who purchase a Roku device from September 25 – November 6th and redeem by November 8th, 2020 will be eligible for a 3-month trial of Pandora Premium. Pandora Premium gives users on-demand music, ad-free listening, and much more. Total value of $29.97.
  • Apple TV+ – Eligible customers who purchase and activate a Roku device from October 23, 2020 to January 31, 2021 will receive a promotional code to enjoy three months free of Apple TV+. This offer for Roku customers is available to new Apple TV+ subscribers only and must be redeemed by February 2, 2021. $4.99/month after free trial. One subscription per Family Sharing group. Plan automatically renews until cancelled.
  • SHOWTIME, STARZ + EPIX – Redeem the 30-day free trial available via The Roku Channel, good from now until October 4, 2020 with the purchase and activation of an eligible Roku device. Total value $25.97.

More information on these offers and others can be found at

The Roku Ultra and Roku Streambar are available for pre-order at starting today and are expected to ship in October. General availability at and major retailers is expected in October. The Roku Streambar will also be available in Canada, Mexico and the U.K. Also available on shelf in the U.S. will be the Roku Express, the Roku Express+, the Roku Premiere, the Roku Streaming Stick+, the Roku Streaming Stick+ HE and the Roku Ultra LT.