Google announced today that it has snapped up iOS photo-sharing app Snapseed, a competitor to Facebook’s newly acquired Instagram. Whereas Instagram focuses on simplicity and is more social networking oriented in feature sets, Snapseed features more advanced, sophisticated photo editing functionality. In addition, Snapseed has been hard at work building applications across a wider range of platforms including Windows, Mac OS, and Android based systems. Google will most likely integrate Snapseed into its Google+ application giving its already stellar photo handling abilities a boost and bringing a large number of iOS users on board the Google+ train. It could also retrofit Snapseed technology in its Picasa photo editing application to provide more advanced photo editing tools for Picasa users.
Google VP Vic Gundotra announced the acquisition on Google+:
“Today I’m excited to welcome +Nik Software to the Google family! We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone.”