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Amazon pulls no punches with its homepage ad blasting the Apple iPad mini – ballsy

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Amazon vs. Apple ad on Amazon's home pageAmazon quickly went on the offensive after last week’s iPad mini announcement, pointing out the glaring differences between the iPad Mini and Amazon’s Kindle Fire HD.  Leading off the ad is this quote:

“Your Apple 7.9 inch tablet has far few pixels than the competing 7-in tablets.  You’re cramming a worse screen in there, charging  more, and accusing others of compromise?  Ballsy.”

The ad goes on to compare the pointedly lesser specs of the iPad Mini (e.g. 216 pixels vs. 163 pixels) while noting the significant difference in price.

Source: Amazon