For more than a century, Oscar Mayer has injected levity into everyday moments – from creating a 27-foot-long rolling Wiener, to the legendary jingles, to inspiring families to make unforgettable face masks by biting holes in bologna slices for their eyes and mouth. As a nod to what makes Oscar Mayer iconic, the brand is releasing a bologna-inspired face mask that rejuvenates your skin while recapturing that childhood joy.
Oscar Mayer is bringing a playful spin on the often serious “New Year, New You” trope with its (ahem) meaty take on the self-care space. The rejuvenating face masks that resemble bologna are limited edition and available for purchase on Amazon.
Lindsey Ressler, Sr. Marketing Analyst, Oscar Mayer, said:
“Oscar Mayer has a legacy bringing levity to things that have gotten too serious, and beauty is a ripe territory to playfully subvert. Inspired by those who used to playfully make masks out of their bologna as kids, this product was born as a modern-day way to spark smiles for fans of Oscar Mayer and beauty enthusiasts alike. This is the latest in our brand movement to create work that feels more like pop-art and less like traditional commercial advertising – inspired by the old, modernized for today.”
To create the mask, Oscar Mayer partnered with Seoul Mamas, a premier Korean beauty and skincare company. The face masks are a hydrating and restoring hydrogel that promote skin elasticity, improve hydration and moisture retention, offer anti-inflammatory benefits, and provide protection for the skin.
