Paramount+ today announced Sunday’s premiere of the highly anticipated “Yellowstone” prequel, 1883, broke a new record for the service as its most-watched original series premiere ever, up more than double over the previous record, across the service’s owned and operated platforms. In addition to its record-breaking premiere on Paramount+, the premiere also delivered 4.9 million total viewers during its special event on Paramount Network following “Yellowstone,” making it the biggest new series premiere on cable since 2015.
Tanya Giles, Chief Programming Officer said:
“The results of 1883’s debut are truly phenomenal. The day one streaming numbers, coupled with the results of the linear sampling effort and social response from our audience, show the tremendous promise for this series. We look forward to continuing on this epic journey with our subscribers.”
Other highlights include:
- Tracking ahead of “Yellowstone” S1 premiere on key demos:
- +125% with P18-49 (1.49 vs. 0.66)
- +135% with P25-54 (2.39 vs. 1.02)
- 6.4 million viewers across the night (premieres, simulcast + encores)
- 5.5 million viewers for the premiere + simulcast
Created by Academy Award® Nominee Taylor Sheridan and produced by MTV Entertainment Studios and 101 Studios, 1883 is the prequel to the Emmy® nominated series “Yellowstone.” The original series stars Academy Award® nominee Sam Elliott, Grammy Award® Winner Tim McGraw, Grammy Award® Winner Faith Hill, Academy Award® winner Billy Bob Thornton, Isabel May and LaMonica Garrett, Audie Rick, Marc Rissmann, Eric Nelsen and James Landry Hébert.
1883 follows the Dutton family as they embark on a journey west through the Great Plains toward the last bastion of untamed America. It is a stark retelling of Western expansion, and an intense study of one family fleeing poverty to seek a better future in America’s promised land – Montana.
1883 is executive produced by Sheridan, John Linson, Art Linson, David Glasser, Ron Burkle and Bob Yari.
