Mattel introduces the first physical board game to use AI gameplay – Pictionary vs. AI.

HYB09 C 24 1203 INTL

“Mattel is excited to introduce Pictionary Vs. AI, bringing technological advancement to create new and exciting challenges to fans who love the classic game,” said Sven Gerjets, Executive Vice President and Chief Technology Officer, Mattel. “At Mattel, we create innovative products and experiences that inspire, entertain, and develop children through play. There are many play…

Read more

Modified ’69 Ford Mustang from Mattel Creations available now!

HWC Blog ImageSet HGW13 69FordMustang.jpg.ae9e36679a6d9c800ae7766e9e91d06f

The Modified ‘69 Ford Mustang from the new Elite 64 series is being introduced, available exclusively on Mattel Creations starting September 5, 2023. A classic muscle car, a ’69 Ford Mustang, was upgraded with modern technology, including a Ford Twin Turbo Coyote motor, widened body and suspension, and modified aerodynamics.

Read more

All the cool stuff coming from Hasbro this Fall.

Hasbro logo

From immersive digital gaming experiences to fashion collaborations and unforgettable live events, Hasbro is working with best-in-class partners around the globe to bring our beloved brands to even more families and fans of all ages. Let’s dive in and see what’s new in the world of licensing at Hasbro!

Read more