Hasbro announces new toys, collectibles, and A-list guest stars.

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Celebrating its 100th anniversary, Hasbro will be returning to Brand Licensing Europe (October 4-6, 2023) this year. They have exciting announcements and new licensing partners in store. From entertainment featuring A-list guest stars to fashion, innovative toys, and more, Hasbro offers something for every fan.

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Mattel introduces the first physical board game to use AI gameplay – Pictionary vs. AI.

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“Mattel is excited to introduce Pictionary Vs. AI, bringing technological advancement to create new and exciting challenges to fans who love the classic game,” said Sven Gerjets, Executive Vice President and Chief Technology Officer, Mattel. “At Mattel, we create innovative products and experiences that inspire, entertain, and develop children through play. There are many play…

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Modified ’69 Ford Mustang from Mattel Creations available now!

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The Modified ‘69 Ford Mustang from the new Elite 64 series is being introduced, available exclusively on Mattel Creations starting September 5, 2023. A classic muscle car, a ’69 Ford Mustang, was upgraded with modern technology, including a Ford Twin Turbo Coyote motor, widened body and suspension, and modified aerodynamics.

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All the cool stuff coming from Hasbro this Fall.

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From immersive digital gaming experiences to fashion collaborations and unforgettable live events, Hasbro is working with best-in-class partners around the globe to bring our beloved brands to even more families and fans of all ages. Let’s dive in and see what’s new in the world of licensing at Hasbro!

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