Mattel announced the upcoming launch of Barbie DreamHouse Tycoon on Roblox, the global immersive platform, on October 6. The game allows players to build their own DreamHouse, explore different careers, and showcase their fashion sense. With up to four floors and 30 rooms, including a yoga studio, office, recording studio, vlogger room, and two walk-in closets, players can create a luxurious DreamHouse. They can also add additional features like a movie theater, game room, bowling alley, kitchen spaces, a rooftop tennis court, and a helipad. Players can visit each other’s DreamHouses and hang out in the Malibu Town Square for more fun.
Mike DeLaet, Global Head of Digital Gaming at Mattel, commented: “With so many fantastic iterations of Barbie over the years, this felt like the right time to give Barbie – one of the world’s best-selling toys and a fashion icon for more than six decades – the chance to find her feet on Roblox. As one of the most instantly-recognizable brands in the world, we’re so excited for Barbie’s Roblox debut and look forward to her connecting with an all-new community of fans.”
In Barbie DreamHouse Tycoon, visitors can create unique avatars with exclusive fashion items and accessories. They can customize their avatar with different skin tones, body types, face and makeup configurations, hairstyles, and even add hearing aids. Players can explore Malibu’s sandy beaches using themed vehicles and enjoy mini-games as a chef, popstar, or fashion designer. Malibu offers various locations like a bakery, veterinarian, fashion boutique, science center, and more. Barbie characters Brooklyn and Malibu will guide players through the game. Barbie DreamHouse Tycoon is the ultimate digital destination for Barbie fans of all ages with its stunning visuals and customizable DreamHouse.
“This is the perfect time to bring Barbie’s world to millions of existing and soon-to-be fans on Roblox,” said Ricardo Briceno, Chief Business Officer at Gamefam. “The Barbie brand has never been more relevant, and this tycoon-style game offers another way for players to continue playing with Barbie by building their very own DreamHouse in the metaverse.”
By tapping into Gamefam’s metaverse gaming expertise, Mattel aims to engage some of the 66 million plus daily active users on Roblox, reaching existing fans and attracting a new fan base, inspiring them to be anything they want to be. Barbie DreamHouse Tycoon will be available for free on Roblox via most platforms and devices, including consoles, PCs, mobile and tablets beginning October 6. The experience will be live-operated by Gamefam, and new features and updates will be implemented regularly post-launch around key moments for the Barbie brand and other tentpole occasions.
Please visit Barbie DreamHouse Tycoon on Roblox to play.
