Mattel has a long history of creating toys that spark imagination, creativity, and playfulness in children of all ages. Check out articles that explore Mattel’s history, its current products, its impact on the toy industry, the cultural significance of Mattel toys, and how they have influenced generations of children.
Today, Mattel debuted the first nine Hot Wheels® products from the brand’s recently announced partnership with Ferrari, the legendary luxury sports car manufacturer.
By leveraging the trusted legacy and expertise of Mattel, Mattel Brick Shop is designed to disrupt the status quo, bending the rules of building with innovative features, materials, and techniques that inspire builders to try something new new.
This milestone pays homage to the company’s legacy of inspiring play and innovation, pairing its signature red with striking ruby accents across beloved products.
Today at the Nuremberg International Toy Fair, Mattel, Inc. announced a new Hot Wheels® partnership with Ferrari, the legendary luxury car manufacturer, to develop a complete range of Hot Wheels products.
On November 16, during the virtual Global Grand Finale, Mattel revealed the 2024 champion of the Hot Wheels Legends Tour.
On Saturday, November 16, one of the ten finalists in the 2024 Hot Wheels™ Legends Tour will be declared the winner and have their car turned into a 1:64-scale Hot Wheels die-cast vehicle.
This book compiles heartfelt stories from inspiring individuals about the impact Barbie has had on their lives over the years.
Mattel is partnering with Aardman, the acclaimed animation studio known for Chicken Run, Shaun the Sheep, and Wallace & Gromit, to jointly create an exciting new stop-motion 3D animated TV series centered around Pingu, the delightful and playful penguin.
Mattel is collaborating with Sony Pictures Entertainment and Escape Artists to create a live-action film inspired by its classic 3-D View-Master toy.
For the first time, Mattel, Inc.’s Hot Wheels brand and Formula 1 are partnering to offer a wide range of Hot Wheels products to the sport’s fans.
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Child Fund of America
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