The pop-artist KAWS (aka Brian Donnelly) has been called the Andy Warhol of our day. Today, Reese’s Puffs announced they have teamed up with the pop-artist to release two limited-edition cereal boxes and “KAWSPUFFS, a new AR game and associated competition for more KAWS designed prizes.
Reese’s Puffs KAWS cereal boxes
The first KAWSPUFFS cereal box features the brand’s signature orange color and KAWS Companion, and includes a QR code to access the AR game. This box is available now in cereal aisles nationwide at a suggested retail price of $3.99.
The second exclusive KAWSPUFFS box is blue in color, a first for REESE’S PUFFS cereal. The blue mimics the nighttime mode of the dynamic 24-hour AR experience. A limited quantity will drop on November 17 at shop.kawspuffs.com for $49.99 each. Fans will also have a chance to win one of these collectors’ boxes, including a select few signed by KAWS himself, by achieving high scores in the KAWSPUFFS AR game.
KAWS AR game and competition
The KAWSPUFFS AR game leads you into a world with KAWS’s famous COMPANION where you must crunch the falling PUFFS as they tumble from the sky. If you miss three, your game is over, and COMPANION sinks into a milky demise. The PUFFS progressively fall faster, but KAWS and REESE’S PUFFS feature power-ups throughout the game that will boost your score and help keep COMPANION afloat. Fans can play the game by using the QR code link on the cereal box.
Each week on the app, the top 10 players with the highest scores will win one of 150 exclusive blue KAWSPUFFS boxes reserved for top players. And, as an added bonus for super fans, the top two scores between 8 a.m. – 11 a.m. CT on Saturday mornings will win one of 30 total boxes signed by KAWS. The weekly competition runs November 15 through February 27. Visit https://cereals.generalmills.com/kpcontestrules/ for rules and more information.
Mindy Murray, senior manager of Brand Experience at General Mills, said:
“Creativity is part of the foundation of REESE’S PUFFS and collaborating with KAWS, one of the most globally successful artists of our time, is a major milestone for us. Our fans are creative and multifaceted with interests across music, art, gaming and beyond. Given that buzz of this partnership began building before we could even announce it, we think it’s a good indicator that both KAWS and REESE’S PUFFS fans are excited for this partnership.”
About KAWS
KAWS’ prolific body of work straddles the worlds of art and design to include paintings, murals, graphic and product design, street art, large-scale sculptures, and limited-edition collectables. Over the last two decades KAWS has built a successful career with work that consistently shows his formal agility as an artist, as well as his underlying wit, irreverence, and affection for our times.
