
In preparation for the release of Marvel Studios’ “Deadpool & Wolverine” in U.S. theaters on July 26, fans and the movie’s stars have noticed something special about the red and yellow suits of the film’s title characters – they resemble HEINZ Ketchup and Mustard. For the first time, HEINZ is releasing limited-edition collectibles that let fans dress up their ketchup and mustard bottles to look like Deadpool and Wolverine.
In collaboration with the film, the collectibles include Deadpool’s mask, suit, and katanas, made specifically for HEINZ Ketchup bottles. For mustard lovers, their bottles will feature Wolverine’s claws, suit, and mask. As the heroes of barbecue season, HEINZ Ketchup and Mustard now have superhero armor to match their movie counterparts.
“After seeing the conversation on social media highlighting the similarities between our two iconic duos – Deadpool & Wolverine and HEINZ Ketchup & Mustard – we knew we had to team up with the film,” says Lizzy Goodman, Brand Communications Manager for HEINZ U.S. at The Kraft Heinz Company. “Once we made that connection – we couldn’t unsee it – as these similarities go beyond color. One’s sweet, one’s zesty. Everybody has a favorite, but really, they’re better together. And most importantly, whether at the movie theater or a cookout, both duos play starring roles in an epic summer.”
HEINZ’s new collectibles recognize the efforts fans make to show their love for both HEINZ and the film, like dressing up as life-size HEINZ Ketchup and Mustard Bottles or cosplaying as Deadpool and Wolverine. With this limited-edition release, HEINZ makes mealtime more enjoyable for condiment lovers and superhero fans.
The collectibles are part of a larger collaboration between HEINZ and Marvel Studios’ “Deadpool & Wolverine”. Inspired by the clear similarity between the two iconic duos, the campaign launches with a short film featuring a voiceover by Deadpool himself, Ryan Reynolds. The film starts like a new spot for “Deadpool & Wolverine” but quickly turns into an ad for HEINZ Ketchup & Mustard. In his typical style, Reynolds (as Deadpool) realizes that he and Wolverine look just like HEINZ Ketchup & Mustard bottles.
“I don’t spend much time on the internet,” says Ryan Reynolds, actor, writer, and producer of “Deadpool & Wolverine”. “When my assistant faxed me a photocopy of a memo (he spelled it ‘meme’ – ugh, assistants amirite?) wherein Deadpool and Wolverine were identified as a HEINZ Ketchup and Mustard bottle, respectively, I thought nothing of it and went back to my book and tea. But the faxes kept on coming! So, the idea was hatched to actually partner with HEINZ to bring this memo to life. Huzzah!”
HEINZ will release a limited number of “Deadpool & Wolverine” ketchup and mustard collectibles in the U.S. through social media in the coming weeks. Details on how to get a set will be announced soon, so watch the HEINZ Instagram.