On November 6, 1983, Will Byers went missing in Hawkins, Indiana. Long after the town gave up the search, his friends kept looking… and discovered a mysterious girl known only by a number: Eleven. She was alone, hunted, and extremely powerful. Eleven would stop at nothing to help them find their friend.

Today, Stranger Things fans everywhere celebrate November 6 as ‘Stranger Things Day,’ a special day to share their love for the series. As part of the celebration, Netflix will tease new footage and exclusive content on their social channels, hosting live fan experiences, and introducing limited edition merchandise online and in brick and mortar stores around the world.

The schedule of events includes:

Midnight PT: Head to the Stranger Things social channels to start the celebration.
9am PT: Explore the world of Stranger Things with the first official map of Hawkins, created by artist Kyle Lambert.
11am PT: Get a sneak peek at the Stranger Things 4 episode titles.
1pm PT: Take a tour of our first-ever Stranger Things pop-up stores opening in Los Angeles and New York City.
2pm PT: It’s a “How We Stranger Things Day” spotlight. Get an inside look at how to celebrate the day from some of our amazing creators and collectors.
4pm PT: From streetwear to stranger, watch the cast transform into their new looks for Stranger Things 4.

And that’s not all! There’s more to discover online:

Stranger Things social channels will be celebrating alongside you by reposting fans and sharing iconic moments and lines from the series all day long.
On Messenger, you’ll see a new suite of Stickers, AR Filters, and more released globally across their Messenger products.
On Canva, check out a series of Stranger Things-inspired design templates optimized for all major social platforms.

And in stores:

At Walmart, Target, Amazon and other marquee retail outlets worldwide including Foot Locker, Snipes and Zalando, you’ll find a variety of brand new Stranger Things merchandise, including a Hawkins High apparel campaign from Champion and toys and collectibles from Bandai, Funko and much more.
On the official Netflix.shop, you’ll find a range of new Stranger Things products from a Chogrin collectible and apparel line, to limited edition Stranger Things General Mills cereal (Cheerios, Lucky Charms, and Cinnamon Toast Crunch, of course) and a special edition Elegorgon statuette.

And there’s still more!

In Latin America, Estrela is going back into their archives to release two Stranger Things-themed Susi Dolls to celebrate the day. There will also be various special collections across Latin America at most hypermarkets, fast fashion, department stores and specialty stores.
In Europe, Sephora will feature a Merci Handy beauty collection online and in stores, including a pop-up store at their flagship Champs-Elysees location, and Panini will celebrate with a range of games, puzzles and collectible trading cards.
From Asia, All Rights Reserved has partnered with Futura Laboratories to create an exclusive collectible figure of Eleven with the iconic phrase “Friends Don’t Lie” written out in Futura’s signature handwriting. The Eleven figure will launch with a matching limited edition apparel range, available globally.
In the US, fans can take a tour of our first-ever Stranger Things pop-up stores located in New York City’s Times Square and at The Americana at Brand in Los Angeles. These retail experiences will offer fans access to unique memorabilia and merchandise as well as the chance to journey through iconic show locations like Joyce’s house, the Palace Arcade, Starcourt Mall, the Russian Lab, the Upside Down, and Hawkins High.