Grimace is a large purple monster who was first introduced in McDonaldland in November 1971 as the “Evil Grimace”. In Grimace’s first McDonald’s commercial appearances, he was one of the original main antagonists and was depicted with two pairs of arms which were used to steal sodas and shakes. “Evil” was soon dropped from Grimace’s name and he was reintroduced in 1972 as a protagonist where he only has one set of arms. He is then a rather clumsy but still amiable monster from then on.

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