Today, Oscar Mayer is introducing a new era for its popular Wienermobile by changing the vehicle’s name for the first time since it first appeared on the road in 1936. The new “Frankmobile” pays tribute to the brand’s 100% Beef Franks as it debuts a new recipe with a more balanced flavor profile and iconic beefy taste that is more flavorful than ever. This change is sure to bring miles of smiles and unite fans around their love of meat.
Starting this week, Oscar Mayer’s fleet of six vehicles will feature exciting new elements, such as eye-catching exterior decals, Frank Whistles (formerly Wiener Whistles), and a newly named class of Hotdoggers behind the wheel – now known as Frankfurters. Plus, the Frankmobile is offering “Franks for Franks,” meaning anyone named after a variation of the name “Frank” can stop by in person to get a coupon for a free pack of delectable Oscar Mayer 100% Beef Franks.
Stephanie Vance, Associate Brand Manager, Oscar Mayer, said,
“The Wienermobile is a beloved American icon that has been sparking smiles and driving craveability for our iconic delicious wieners for nearly 100 years. This summer, it’s time to highlight another fan-favorite: our delicious 100% Beef Franks. When Oscar Mayer makes anything, we prioritize taste over everything, so no matter what kind of hot dog you enjoy this summer, if it’s Oscar Mayer, you know it will be 100% tasty, and 100% make you smile.”
The new Frankmobile is being introduced by Oscar Mayer as part of their effort to expand their signature brand platform, “Keep It Oscar,” and take it to new heights. Every detail of the Frankmobile, from Frank-themed whistles to the comical “please do not lick” decals, is designed to encourage people to not take things too seriously and to enjoy themselves.
To learn more about the Frankmobile and track its upcoming stops, visit OscarMayer.com/Frankmobile or follow along on Facebook and Instagram.
