Chipotle Mexican Grill has announced a new costume collection in collaboration with Spirit Halloween, North America’s largest Halloween retailer. The collection is inspired by popular memes found on both brands’ social channels. Chipotle is the first brand to create meme-inspired costumes with Spirit Halloween.
Chipotle’s Costume Collection’s Origin Story
One of the great modern traditions of Halloween is social media users creating their own unique costume ideas, featuring the iconic Spirit Halloween costume bag. Two years ago, Chipotle joined the trend and posted a fictional “Chipotle Fork” bodysuit. The brand followed up with a “Chipotle Napkin” costume concept, resulting in over 700,000 fan engagements. Now, Chipotle and Spirit Halloween are teaming up to bring back these two memorable memes and introduce three entirely new looks for Halloween. The first official Chipotle costumes are sold individually and range in size from adult small to XL. Each bodysuit retails for $39.99 in the U.S. and Canada.
“Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we’re taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween,” said Chris Brandt, Chief Brand Officer at Chipotle. “In addition to these bodysuits, we will be treating fans to a scarily great offer next month.”
Beginning on September 6, the five-costume collection will be exclusively available on www.spirithalloween.com for customers in the U.S. and Canada. Additionally, it can be found at select Spirit Halloween retail locations in Chicago, Denver, Egg Harbor Township, NJ, Los Angeles, and New York while supplies last.
“We’re no strangers to memes at Spirit Halloween. Year after year, we are blown away by the passion and creativity we see from fans sharing their take on popular Spirit Halloween memes – and we’re beyond thrilled to be teaming up with Chipotle to bring some of those creations to life,” added Kym Sarkos, Executive Vice President at Spirit Halloween.
Fans’ Obsession with Chipotle’s Meme Products
In August 2022, Chipotle introduced a limited-edition lemonade-scented soy candle that resembled their water cup. Some Chipotle fans have been known to “accidentally” fill their complimentary water cups with lemonade at the restaurant’s beverage stations. In response to many fan social posts on the topic, Chipotle acknowledged these “accidents” in a series of tweets over the years and even published a description of the Chipotle water cup candle on X in December of 2019.
Check out the bizarre Chipotle costumes on the pictorial gallery below.
