The Spanish organization, ANAR Foundation (Aid to Children and Adolescents at Risk), recently released a brilliant campaign that makes similarly powerful use of a special form of photography that takes advantage of the process of lenticular printing to send an offer of help to abused children without alerting their abusers, even if they’re walking together. Lenticular printing is a process that allows for different photos to be seen depending on the angle the image is viewed from.
ANAR Foundation manages a unique phone number (116 111) that can be used by children and teenagers in a high risk abuse situation. But, they wondered, how can we get our message to a child abuse victim, even when they are accompanied by their aggressor? Knowing the average height for adults and children under 10, they created two different messages. When viewed from a normal adult height, the sign reads “sometimes, child abuse is only visible to the child suffering it.”
But when the poster is viewed from the average height of a 10-year-old child, the boy in the picture becomes bruised and the message “if somebody hurts you, phone us and we’ll help you” appears, alongside the foundation’s help line number.