Posted on Leave a comment

Barbie Introduces New Dr. Jane Goodall and Eco-Leadership Team Certified “CarbonNeutral” Dolls Made from Recycled Ocean-Bound Plastic.

BS Blog Header HCB82 JaneGoodall.jpg.4d2ba47b0bb511d6afdde9fbcac6f734

Just in time for World Chimpanzee Day on July 14th, Mattel announced today that the Barbie brand is introducing a Dr. Jane Goodall Inspiring Women Doll to celebrate her ground-breaking research and heroic achievements as a humanitarian, scientist and activist. The Inspiring Women doll is certified CarbonNeutral and made from recycled ocean-bound plastic2. Lisa McKnight, Executive Vice President and Global Head of Barbie and Dolls, Mattel, said:

“We are proud to unveil our first sustainable Barbie Inspiring Women and Career of the Year Eco-Leadership team dolls, which further demonstrate our shared commitment to creating a more sustainable future. Kids need more role models like Dr. Jane Goodall, because imagining they can be anything is just the beginning – seeing it makes all the difference. We hope that this collection and homage to a groundbreaking pioneer for women in science and conservation inspires kids to learn more about green careers, how they can protect the planet, and act out sustainable stories through doll play.”

The expanded offering announced today adds to a growing list of launches that ladder up to Mattel’s corporate goal to achieve 100% recycled, recyclable or bio-based plastic materials in all products and packaging by 2030. Other sustainable Mattel products include Barbie Loves the Ocean, its first fashion doll line made from recycled ocean-bound plastic3; Fisher-Price® Rock-a-Stack® and Fisher-Price Baby’s First Blocks, made from bio-based plastics; UNO® Nothin’ But Paper, the first fully recyclable UNO deck without cellophane packing materials; and the certified CarbonNeutral Matchbox® Tesla Roadster and MEGA BLOKS™ Green Town™ line.

About Dr. Jane Goodall

Dr. Jane Goodall, DBE, Founder of the Jane Goodall Institute and UN Messenger of Peace is a world-renowned ethologist and activist inspiring greater understanding and action on behalf of the natural world every single day. Dr. Goodall is best known for groundbreaking studies of wild chimpanzees in Gombe Stream National Park, Tanzania, transformative research that continues to this day as the longest running wild chimpanzee study in the world. Dr. Goodall is the founder of the Jane Goodall Institute, a global conservation, advocacy, animal welfare, research, and youth empowerment organization, including her global Roots & Shoots program. Jane has worked extensively on climate action, human rights, conservation, and animal welfare issues for decades, and continues to be a central voice in the work to advance environmental progress.

Today, Jane is a global phenomenon spreading hope and turning it into meaningful positive impact to create a better world for people, other animals, and the planet we share. Follow Jane on Facebook @JaneGoodall and @JaneGoodallInst on Instagram and Twitter.

Leave a Reply

Your email address will not be published. Required fields are marked *