Funko today announced a new philanthropic driven initiative, Pops! With Purpose, that ties Funko Pop! characters to causes that are important to fans and the greater community.
“When fans decide to purchase and display a Pop! With Purpose, they are signifying their support for a cause that contributes to making the world a more kind and equitable place for all.”
The program will be partnership with Make-A-Wish America. LuAnn Bott, Vice President of Revenue Partnerships and Services for Make-A-Wish America said:
“We know that wishes have the ability to help children build the emotional and physical strength they need to fight a critical illness. Through the sale of their wish-inspired Pop! figures, Funko will enable even more wish kids to experience the life-changing impact of a wish come true.”
Funko is no newcomer to the charity game. The Breast Cancer Research Foundation has been a Funko Cares partner for two years, with Funko donations funding over 1,500 hours of critical research and coming this fall, Funko will partner with Rivet to introduce licensed products tied to real-life heroes. Inspired by employees and fans that have protected and served the United States, Funko has supported military families through its partnership with Operation Homefront.
Each Pop! With Purpose figure sold will feature a designated sticker and box art indicating that Funko has made a charitable donation to the organization.