The new Furby 2023

The Furby toy, which previously caused a sensation, is making a comeback. Hasbro says the next generation of Furby interactive toys will be available in stores in time for summer. That means a new generation of children can discover their own unique little companion, which will likely become their next best friend.

Furby has a history of being a cultural phenomenon and disrupting the toy industry. It reminds children that being themselves, even if they are funny, quirky, or imperfect, is what makes them special and adds value to the world. The new Furby is currently available in two new colors, Purple and Coral, on Amazon and will be sold at all major retailers starting on July 15th.

Kristin McKay, vp & general manager, Hasbro fashion & preschool, said:

“Following its craze-inducing launch in 1998, Furby has taken the world by storm, impacting every corner of the culture zeitgeist, from music to television and film. For the brand’s 25th anniversary, we wanted to ignite the same excitement for this new generation by harnessing Furby’s power of nostalgia while giving Gen Alpha everything they crave.”

The new Furby is not the same old Furby

The new Furby is highly interactive and has 5 voice-activated modes. There are over 600 responses available, including lights, sounds, and 10 unique songs. You can even speak a secret language with your friend, dance spontaneously, or take a break to recharge. Furby can do all of this and more. You can give Furby five commands: “Dance Party,” “Cop Cat,” “Tell My Fortune,” “Let’s Chill,” or “Lightshow” to match any mood or vibe for an unforgettable experience.

“Over the past few years, we’ve done a lot of research to understand what kids would want to see in a new Furby. Through this research, kids told us that it was important for Furby to be their ultimate best friend – a furry companion to do all the things a BFF would do, like dance to music, share fortunes, meditate, mimic each other in silly voices, and even put on a light show, and that’s exactly what we created.”

Furby responds to various actions, including hugs, pats, belly tickles, shaking, and feeding of its pretend Pizza Charm. Kids can take care of Furby by feeding, combing, and dressing them up with clip-on beads and fashion accessories. Grooming its iconic fur will lead to more enjoyable moments with your cuddly companion. The more time spent playing with Furby, the more interactive the experience becomes.

About Furby

Furby was launched during a time of major digital disruption in the late 90s. It became one of the toy world’s biggest and most iconic launches, with over 40 million units sold globally in the first three years. Furby’s realistic ear wiggles, expressive eyes, and unique language known as Furbish made it more than just a toy. It was a personality designed to make you believe it was alive.

Furby sparked a collector craze that drove auction prices above retail prices and was even banned from the National Security Agency (NSA) premises in Maryland. Kids and the world fell in love with Furby’s cool, cute, and loveably weird personality. Over the years, Furby has remained a unique symbol of self-expression for fans across the globe, turning from just a toy to an imaginative brand and lifestyle. Early reviews from consumers and retailers on the newest iteration of Furby are very positive, showing that fans are just as excited as we are!