Hasbro announces new toys, collectibles, and A-list guest stars.

Peppa pig

Celebrating its 100th anniversary, Hasbro will be returning to Brand Licensing Europe (October 4-6, 2023) this year. They have exciting announcements and new licensing partners in store. From entertainment featuring A-list guest stars to fashion, innovative toys, and more, Hasbro offers something for every fan.

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All the cool stuff coming from Hasbro this Fall.

Hasbro logo

From immersive digital gaming experiences to fashion collaborations and unforgettable live events, Hasbro is working with best-in-class partners around the globe to bring our beloved brands to even more families and fans of all ages. Let’s dive in and see what’s new in the world of licensing at Hasbro!

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Hasbro and Mattel join forces to create co-branded toys and games.

Hasbro logo

Hasbro and Mattel have announced a multi-year licensing agreement to create co-branded toys and games from some of their most popular brands. The collaboration includes the production of Transformers branded UNO games, slated for release later this year, and Transformers branded Hot Wheels vehicles, set to debut in early 2024, by Mattel.

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