Target has officially announced the return of its annual Fall Geek-Out event, beginning August 29, 2025. This highly anticipated event will feature exclusive weekly product drops and celebrates the event’s fifth anniversary.

Kickoff of Fall Geek-Out 2025

The Fall Geek-Out event will commence on Friday, August 29th, with new exclusive product releases scheduled every week at 9am EDT through October. In its fifth year, the event has become a major highlight for fans of collectible toys, comics, and pop culture merchandise. Previous years have seen themed releases from popular brands such as Masters of the Universe, G.I. Joe, Transformers, Teenage Mutant Ninja Turtles, and McFarlane Toys.

What to Expect in 2025

This year’s Geek-Out promises a series of surprise drops, featuring limited edition figures and highly sought-after collectibles. Some fan forums speculate the upcoming exclusives will include new releases related to the X-Men franchise, with specific anticipation around characters like Mystique and Storm. While official lineups have yet to be revealed, Target’s Geek-Out often includes items that sell out quickly online, with some products later making their way to stores.

Celebrating Five Years of Fandom

Launched in 2021, Target’s Fall Geek-Out has grown into a signature event for collectors and enthusiasts of all ages. The weekly product releases and theme-driven approach have cemented its reputation as a must-watch period for fans hoping to add rare items to their collections. As the event marks its fifth anniversary in 2025, Target is expected to deliver exclusive offerings and potential surprises in line with rising fan demand.

Previous Years’ Offerings

While specific 2025 products haven’t been fully revealed yet, past Fall Geek-Out events have included:

McFarlane Toys DC figures (Batman: The Animated Series collections, including build-a-figure waves)
NECA collectibles (Ultimate figures from various franchises)
Super7 items
Magic of Disney mini figure sets
Franchises like Marvel, Star Wars, Transformers, TMNT, and more