On Pokémon Day, The Pokémon Company announced new experiences and products coming in 2023. Pokémon Day is the annual celebration of the launch of the original Pokémon video games on February 27, 1996. During the Pokémon Presents video presentation, The Pokémon Company Group revealed new experiences and products for the globally popular entertainment franchise.
The Hidden Treasure of Area Zero is a new DLC for the blockbuster Pokémon Scarlet and Pokémon Violet video games. It takes fans deeper into the world of Pokémon Scarlet or Pokémon Violet. It comprises two different adventures, Part 1: The Teal Mask launching in Fall 2023, and Part 2: The Indigo Disk releasing later. Players can use their current save data from Pokémon Scarlet or Pokémon Violet to continue their adventure in The Hidden Treasure of Area Zero. The game also includes over 230 familiar Pokémon that have been found living in other regions but had not appeared in Pokémon Scarlet and Pokémon Violet. Fans can purchase Hidden Treasure of Area Zero now on Nintendo eShop.
Pokémon Concierge is a new stop-motion Netflix series set at the Pokémon Resort. It follows the story of a concierge named Haru and the many Pokémon that visit as guests. The Pokémon Trading Card Game Classic is a new premium Pokémon TCG set that is designed to last a lifetime. It contains everything fans need to play the Pokémon TCG, including preconstructed decks and gameplay accessories.
The Pokémon Sleep, a game that has a player’s time spent sleeping affect the gameplay, is slated to launch in the Summer of 2023 for iOS and Android devices. Pokémon GO Plus + uses Bluetooth® Low Energy technology to link with smartphone apps for use in Pokémon GO and Pokémon Sleep gameplay. For Pokémon GO, the Pokémon GO Plus + enables players to throw Poké Balls automatically. Pokémon Sleep players can use the device to track their sleep with their smartphones. The Pokémon GO Plus + will be available on July 21, 2023.
The Pokémon Company International revealed a digital mosaic in the style of the iconic Poké Ball. The mosaic comprises photos and videos submitted by fans showcasing their passion for Pokémon as part of a full-year brand campaign inviting them to “Pokémon Together.”
Kenji Okubo, the President of The Pokémon Company International, said that.
“Pokémon Day is the most exciting day of the year for Trainers, and we’re honored to ‘Celebrate Pokémon Together’ with them by revealing what’s next for the ever-evolving franchise. As we invite fans to ‘Pokémon Together’ in 2023, these new experiences across the brand reflect the growing world of Pokémon and the many ways it continues to connect and bring joy to people of all ages around the world.”
In addition to the above, there are multiple in-game events for current titles, newly discovered Pokémon, and more. The 2023 Pokémon World Championships will be hosted in Japan for the first time at the PACIFICO Yokohama. Participants will battle in the Pokémon Scarlet and Pokémon Violet video games, the Pokémon Trading Card Game, Pokémon GO, and Pokémon UNITE for the title of World Champion.
