iHeartMedia rolls out new AI tech that will let advertising companies automatically scan podcasts to determine if they are appropriate for their market.

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iHeartMedia, the largest audio media company in the United States, has announced the launch of new brand safety technology for podcast advertisers powered by Sounder. The company is the first to go live with Sounder’s AI and Machine Learning (ML) technology, offering brands episode-specific safety assurance, a level of precision previously unavailable in podcast inventory,…

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