Apple has announced the new iPhone 15 and iPhone 15 Plus. These models feature a color-infused back glass with a matte finish and a contoured edge on the aluminum enclosure. The advanced camera system is designed to help users capture fantastic photos of everyday moments. The powerful 48MP Main camera enables high-resolution photos and a new 2x Telephoto option, providing users with three optical zoom levels. The iPhone 15 lineup also introduces the next generation of portraits, making it easier to capture portraits with great detail and low-light performance. Roadside Assistance via satellite can connect users to AAA if they have car trouble while off the grid. The iPhone 15 and iPhone 15 Plus have A16 Bionic for powerful performance, a USB‑C connector, Precision Finding for Find My friends, and industry-leading durability features. These models will be available in pink, yellow, green, blue, and black. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.
“iPhone 15 and iPhone 15 Plus represent a huge leap forward with exciting camera innovations that inspire creativity, the intuitive Dynamic Island, and features like Roadside Assistance via satellite that make a real difference in users’ lives,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “We’re also pushing the power of computational photography to new levels this year with a 48MP Main camera featuring a new 24MP default for super-high-resolution photos, a new 2x Telephoto option, and next-generation portraits.”
A Beautiful and Durable Design with an Advanced Display
The iPhone 15 and iPhone 15 Plus come in two different sizes: 6.1-inch and 6.7-inch displays. They feature the Dynamic Island, which lets users interact with important alerts and Live Activities in a new way that’s easy to use. This includes seeing directions in Maps, controlling music, and getting real-time updates on things like food delivery, ride sharing, sports scores, and travel plans with third-party apps. The Super Retina XDR display is perfect for watching content, streaming Apple Fitness+ workouts, and playing games. The peak HDR brightness is up to 1600 nits, making HDR photos and videos look better than ever before. When it’s sunny outside, the peak outdoor brightness reaches up to 2000 nits, which is twice as bright as the previous generation.
Both models have a sophisticated new design that’s built to last. For the first time in a smartphone, the color is infused throughout the back glass, creating five beautiful colors. The back glass is strengthened with an optimized dual-ion exchange process, then polished with nanocrystalline particles and etched to create a luxurious, textured matte finish. A new contoured edge on the aerospace-grade aluminum enclosure feels even nicer in users’ hands, while the Ceramic Shield front cover is tougher than any other smartphone glass. The iPhone is water- and dust-resistant, and it has industry-leading durability features, making it last longer and hold its value better than any other smartphone. Plus, the internal design provides powerful sustained performance, while making repairs easier and more affordable.
A Powerful Camera to Capture Every Moment in Super-High Resolution
The camera system on iPhone 15 and iPhone 15 Plus is designed to help users capture both everyday moments and cherished memories. The 48MP Main camera takes sharp photos and videos, capturing fine details with a quad-pixel sensor and 100 percent Focus Pixels for fast autofocus. Thanks to computational photography, the Main camera offers a new 24MP super-high-resolution default, providing excellent image quality at a practical file size that is perfect for storing and sharing. By integrating hardware and software, an additional 2x Telephoto option is included, giving users three optical-quality zoom levels for the first time on an iPhone dual-camera system.
The next-generation portrait mode on iPhone 15 and iPhone 15 Plus features sharper detail, more vivid colors, and improved low-light performance. Users can now take portraits without having to switch to Portrait mode. When a person, dog, or cat is in the frame, or when a user taps to focus, the iPhone automatically captures depth information. This allows users to turn their photos into stunning portraits later in the Photos app on iPhone, iPad, or Mac. For greater creative control, users can also adjust the focus point after the photo has been taken. Shooting at night is also improved with enhancements to Night mode, including sharper details and more vivid colors. New Smart HDR captures subjects and the background with more true-to-life renderings of skin tones when lighting is bright or uneven. This results in brighter highlights, richer midtones, and deeper shadows when viewed in the Photos app. These improvements are available for the 48MP Main camera, Ultra Wide camera, and TrueDepth front camera. Additionally, other apps can also benefit from this advanced HDR rendering, ensuring that images look even better when shared online.
A16 Bionic: Proven, Powerful Performance
The A16 Bionic chip is fast and efficient, providing excellent performance for the iPhone 15 and iPhone 15 Plus. It powers features like Dynamic Island and computational photography, while using two high-performance cores that consume 20% less power and four high-efficiency cores for faster processing of intensive tasks. The 6-core CPU is faster than the previous generation, and the battery life is extraordinary. The 5-core GPU has 50% more memory bandwidth for smooth graphics when streaming videos and playing games. The new 16-core Neural Engine can perform almost 17 trillion operations per second, enabling faster machine learning computations for features such as Live Voicemail transcriptions in iOS 17 and third-party app experiences. All of these features are protected by the Secure Enclave, which ensures critical privacy and security.
Expanded Safety Capabilities for Peace of Mind
The iPhone 15 lineup offers critical safety capabilities to provide assistance when it matters most, including Crash Detection3 and Emergency SOS via satellite.4 Currently available in 14 countries and regions on three continents, Emergency SOS via satellite has made a significant impact in users’ lives. This groundbreaking safety service will come to Spain and Switzerland later this month.
Building on this innovative satellite infrastructure, iPhone 15 and iPhone 15 Plus introduce Roadside Assistance via satellite. Beginning in the U.S., when a user has car trouble and cellular and Wi-Fi coverage are not available, they can now connect to AAA, the country’s largest roadside assistance provider.5 An intuitive interface, including a short questionnaire to capture important details, will transmit the information via satellite so AAA can message with the user directly and dispatch help to their exact location. Access to Roadside Assistance via satellite will be included for free for two years. Service is covered according to AAA membership, but is also available separately for nonmembers.
Powerful Connection Capabilities
The iPhone 15 lineup offers convenient new ways to charge, find friends in busy places, and stay connected while traveling. Both models use a USB‑C connector, a universally accepted standard for charging and transferring data, allowing the same cable to charge iPhone, Mac, iPad, and the updated AirPods Pro (2nd generation). Users can also charge AirPods or Apple Watch directly from iPhone with the USB‑C connector.7 Both models support MagSafe and future Qi2 chargers for wireless charging.
Both models feature the second-generation Ultra Wideband chip, enabling two iPhone devices with this chip to connect at three times the range as before. This opens up a new way to use Precision Finding for Find My friends, so iPhone 15 users can share their location and find each other, even in crowds. Precision Finding is built with the same privacy protections that users have come to trust in Find My.
iPhone 15 models continue to deliver a high-quality, superfast 5G experience9 and improved audio quality on phone calls, including those made on FaceTime or third-party apps. Sound quality gets even better when users select Voice Isolation to come through loud and clear, even if they are somewhere noisy.
iPhone 15 and iPhone 15 Plus have eSIM, a more convenient and secure alternative to a physical SIM card, with support from more than 295 carriers. When traveling the world, users can stay connected through affordable international roaming plans from their existing carrier, or purchase prepaid eSIM plans in over 50 countries and regions, including Australia, Italy, Thailand, and more.
Featuring iOS 17
iPhone 15 and iPhone 15 Plus feature iOS 17,10 making iPhone even more personal and intuitive with new capabilities:
- The Phone app gets major updates with Contact Posters, which allows users to customize how they appear to their contacts, and Live Voicemail, which leverages the power of A16 Bionic to see real-time on-device transcription as someone leaves a voicemail. Users can even pick up the call while the caller is leaving their message.
- Messages gets a new stickers experience, more powerful search, transcription of audio messages, and Check In, which allows users to automatically notify friends and family when they have made it to their destination safely.
- NameDrop gives users a new way to use AirDrop to more easily share contact information by simply bringing two iPhone devices together. The same gesture can be used to AirDrop content and more.
- StandBy gives users a customizable full-screen experience with glanceable information designed to be viewed from a distance when iPhone is on its side and charging. With support for Live Activities, Siri, incoming calls, and larger notifications, StandBy is perfect for a nightstand, kitchen counter, or desk.
iOS 17 delivers many more updates, including Journal,11 a new app that helps iPhone users reflect and practice gratitude through journaling; improvements to autocorrect and Dictation; greater protection for Private Browsing in Safari; password and passkey sharing with iCloud Keychain; pet recognition in Photos; and much more.
Better for the Environment
iPhone 15 and iPhone 15 Plus are designed with the environment in mind. As Apple continues to work toward its 2030 goal of making every product carbon neutral — from design to manufacturing to customer use — the company is prioritizing clean electricity across the entire supply chain and designing products with recycled and other low-carbon materials. iPhone 15 and iPhone 15 Plus now use even more recycled content, with 100 percent recycled cobalt in the battery and 100 percent recycled copper in the main logic board, copper wire in the Taptic Engine, and copper foil in the inductive charger in MagSafe — all firsts for iPhone. Both models also include 75 percent recycled aluminum in the enclosure, 100 percent recycled rare earth elements in all magnets, and 100 percent recycled gold in the USB‑C connector as well as the gold plating and tin soldering in multiple printed circuit boards. The iPhone 15 lineup meets Apple’s high standards for energy efficiency and is free of mercury, PVC, and beryllium. Over 99 percent of the packaging is fiber-based, bringing Apple closer to its goal of completely removing plastic from its packaging by 2025.
To further reduce impact on the planet, Apple will no longer use leather in any new Apple products, including iPhone accessories. Apple is introducing a new FineWoven Case with MagSafe and FineWoven Wallet with MagSafe, made from a durable and elegant microtwill with a soft, suedelike feel. The material is made from 68 percent post-consumer recycled content and has significantly lower carbon emissions compared to leather.
Pricing and Availability
- iPhone 15 and iPhone 15 Plus will be available in pink, yellow, green, blue, and black in 128GB, 256GB, and 512GB storage capacities, starting at $799 (U.S.) or $33.29 (U.S.) per month, and $899 (U.S.) or $37.45 (U.S.) per month, respectively. 12
- Apple offers great ways to save and upgrade to the latest iPhone. Customers in the U.S. can get $200-$650 (U.S.) in credit when they trade in iPhone 11 or later and upgrade to iPhone 15 or iPhone 15 Plus by visiting the Apple Store Online, or at an Apple Store location. To see what their device is worth and for terms and conditions, customers can visit apple.com/shop/trade-in.
- Customers can get iPhone 15 for as low as $0 (U.S.) per month when they trade in an iPhone 11 or later with select U.S. carriers. For eligibility requirements and more details, see apple.com/shop/buy-iphone/carrier-offers.
- Customers in more than 40 countries and regions, including Australia, Canada, China, France, Germany, India, Japan, Mexico, the UAE, the U.K., and the U.S., will be able to pre-order iPhone 15 and iPhone 15 Plus beginning at 5 a.m. PDT this Friday, September 15, with availability beginning Friday, September 22.
- iPhone 15 and iPhone 15 Plus will be available in Macao, Malaysia, Türkiye, Vietnam, and 17 other countries and regions beginning Friday, September 29.
- FineWoven Wallet with MagSafe and FineWoven Case with MagSafe will both be available for $59 (U.S.) in five new colors for the iPhone 15 lineup: black, taupe, mulberry, pacific blue, and evergreen. In addition to an iPhone 15 and iPhone 15 Plus Clear Case, available for $49 (U.S.), a Silicone Case with MagSafe will be available for $49 (U.S.) in black, storm blue, clay, light pink, guava, orange sorbet, cypress, and winter blue.
- iOS 17 will be available as a free software update on Monday, September 18.
- Available starting on September 18, iCloud+ will offer two new plans: 6TB for $29.99 (U.S.) per month and 12TB for $59.99 (U.S.) per month, providing additional storage to keep files, photos, videos, and more safe, accessible, and easy to share. The new plans are great for users with large photo and video libraries or those using Family Sharing, and will provide access to premium features, including Private Relay, Hide My Email, Custom Email Domains, and HomeKit Secure Video support.
- Customers who purchase iPhone 15 and iPhone 15 Plus will receive three free months of Apple Arcade and Apple Fitness+ with a new subscription.
