The history of Mattel’s Hot Wheels die-cast toy cars.

RLC Exclusive ’41 Willys Gasser Holiday Hot Wheels Car - front left

Hot Wheels die-cast toy cars were introduced by Mattel in 1968. The idea for Hot Wheels was conceived by Elliot Handler, one of the co-founders of Mattel, who wanted to create a line of toy cars that would be more exciting and visually appealing than the existing toy cars on the market.

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Transform your racing world with Hot Wheels Rift Rally.

HWC Blog Header RiftRally.jpg.1bbe60abf1c44e596392ddd16189a0ce

Hot Wheels has teamed up with Velan Studios to design the next evolution of racing – on a track that YOU create. It’s Hot Wheels Rift Rally, the mixed-reality video game for PlayStation and iOS. In the game, you can drive more that 140 legendary vehicles, thanks to a unique “shapeshifting” RC supercar, the Chameleon.…

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