Mattel enters multi-year licensing agreement with Universal for new Trolls dolls, vehicles, figures, games, and more.

Mattrel has entered into a multi-year global licensing agreement with Universal Brand Development for DreamWorks Animation’s Trolls. Through the agreement, Mattel has the licensing rights to develop a full line of toys for the franchise, including dolls, vehicles, plush, games and more. The collection is expected to launch at retailers around the world in fall 2023. An all-new Trolls film hits theaters in November 2023.

“We look forward to building upon our strong relationship with Universal and DreamWorks and making great toys that will inspire children to find their happy place with a spectacular Trolls line.”

This new licensing agreement builds on Mattel and Universal Brand Development’s existing licensing partnerships for DreamWorks Animation’s Spirit Riding Free, Illumination’s Minions, Universal Pictures and Amblin Entertainment’s Jurassic World and Universal’s Fast & Furious.

The vibrant and joyful animated franchise — teeming with big hearts, hair-raising comedic adventures and award-winning music — Trolls has become one of the most recognized family entertainment brands in the world.