Following the initial release this spring, the collaboration will expand over the course of 2025 and beyond.
Today at the Nuremberg International Toy Fair, Mattel, Inc. announced a new Hot Wheels® partnership with Ferrari, the legendary luxury car manufacturer, to develop a complete range of Hot Wheels products. For the first time in over 10 years, Hot Wheels products will feature the iconic Prancing Horse, showcasing a broad selection of Ferrari classics along with the latest and most technologically advanced models, including renowned racing and road cars. The inaugural product drop of the collaboration will occur this spring, with the first die-cast available for pre-order on Mattel Creations. Additional announcements and product releases will follow throughout 2025 beyond.
Since Hot Wheels was founded in 1968, the two iconic brands have collaborated numerous times, resulting in 26 previous models. Several of these Ferrari castings have become highly sought after by collectors. The new product line will build on the existing die-cast collection and include limited edition models available through Mattel Creations, as well as RC models and 1:64 scale die-casts available at retailers wherever Hot Wheels are sold globally.
“It was a passion project for the Hot Wheels team to deliver authentic visions of these iconic Ferrari models for the next generation of car lovers to enjoy while, at the same time, creating something extra-special for collectors to appreciate,” said Roberto Stanichi, executive vice president of Hot Wheels and Head of Vehicles & Building Sets at Mattel, “We look forward to seeing the world’s reaction to our vision for some of the most beautiful rolling works of art in automotive history, crafted by our team of design experts that can do it better than anyone else can.”
Ferrari is not only one of the most prestigious and luxurious car manufacturers, but also the most successful racing brand in the world, having won more than 5,000 races across multiple categories, including 16 Constructors’ Championships and 15 Drivers’ Championships in Formula 1. The company’s achievements in racing have solidified its reputation as an esteemed sports car manufacturer.
