Mattel announced today the launch of a new brand in the building sets category, Mattel Brick Shop™. The new brand is being introduced for the first time at the Nuremberg International Toy Fair. By leveraging the trusted legacy and expertise of Mattel, Mattel Brick Shop is designed to disrupt the status quo, bending the rules of building with innovative features, materials, and techniques that inspire builders to try something new new.
By putting the builder at the center of every experience, Mattel Brick Shop offers a high-quality brick fit, easy-to-follow playbooks, sturdy builds, and limitless creativity that expand the builder’s imagination. Mattel Brick Shop aims to provide value with each product, including more surprise features, additional post-build opportunities like customization, and an increased piece count, all at a competitive price price.
“Today marks an exciting new chapter as we introduce Mattel Brick Shop,” said Roberto Stanichi, executive vice president, global head of vehicles and building sets. “Our commitment is to deliver building sets that surpass builder’s expectations, with elevated designs and authentic details at accessible price points and I’m looking forward to revealing our first product line in a few months.”
The first product drop from Mattel Brick Shop is scheduled for this May, featuring new building sets that will be released in the coming years. Building fans can stay updated on the latest information from Mattel Brick Shop at www.MattelBrickShop.com.
