This milestone pays homage to the company’s legacy of inspiring play and innovation, pairing its signature red with striking ruby accents across beloved products.
Mattel celebrates its 80th anniversary with Ruby Collection of core products
Category: Toys and Games
For the first time in 10 years, Hot Wheels teams back up with Ferrari for new line of cars.
Today at the Nuremberg International Toy Fair, Mattel, Inc. announced a new Hot Wheels® partnership with Ferrari, the legendary luxury car manufacturer, to develop a complete range of Hot Wheels products.
Hasbro evolves Monopoly with Expansion Packs
Hasbro today revealed updates to the world’s most popular family board game, Monopoly, and announced expansion packs to celebrate the iconic brand’s 90th anniversary.
Hot Wheels crowns 2024 Global Legends Tour Winner
On November 16, during the virtual Global Grand Finale, Mattel revealed the 2024 champion of the Hot Wheels Legends Tour.
Hot Wheels Legends Tour Top Ten launches events in 13 countries including 11 in the USA
On Saturday, November 16, one of the ten finalists in the 2024 Hot Wheels™ Legends Tour will be declared the winner and have their car turned into a 1:64-scale Hot Wheels die-cast vehicle.
My Little Pony and Transformers were inducted into the National Toy Hall of Fame
My Little Pony and Transformers have been inducted into the National Toy Hall of Fame. For more than 40 years, these iconic brands have encouraged fans to expand the boundaries of play through their imagination and storytelling creativity.
This cuddly stuffed bear uses AI to make up stories for your kiddo.
Skyrocket, a leading toy company, is thrilled to introduce PLAi: Poe the Ai Story Bear. This cuddly plush friend is the first and only toy that uses world-leading AI platforms, OpenAI and ElevenLabs, to create and tell custom stories.
More than 3,000 lucky Gen Con attendees receive early copies of the 2024 Dungeons and Dragons Player’s Handbook before September 17 release.
At Gen Con 2024 in Indianapolis, Indiana, more than 3,000 lucky DUNGEONS & DRAGONS fans got their hands on early copies of the 2024 Player’s Handbook before its wide release on September 17th.
Exclusive Star Wars Starships Select Jedi Interceptor available at Best Buy stores nationwide.
Freshly anointed as a Sith Lord, Darth Vader flies a new Jedi Interceptor from Coruscant to Mustafar to eliminate the Separatist leaders convening there. Best Buy has partnered with Mattel to bring you a special version of this agile starfighter called Hot Wheels Starships Select.
Mattel announces Disney100 Holiday Cars from Hot Wheels available at Walmart stores.
It is never too early to start planning for your holiday gift-giving. Whether you have Hot Wheels or Disney fans – or even loved ones who enjoy both! – Mattel has created a fantastic collection of cars you can put in stockings or place under the tree this season.
