Hasbro today revealed updates to the world’s most popular family board game, Monopoly, and announced expansion packs to celebrate the iconic brand’s 90th anniversary. Over the past nine decades, Monopoly has remained a beloved staple of game nights. With over a billion players worldwide, more than 300 licensed versions, numerous global experiences, and a variety of digital games—including Monopoly GO!, the immensely popular No. 1 mobile game launch of all time from our partners at Scopely—Monopoly continues to find new ways to engage fans, cementing its status as a timeless classic that will be enjoyed for generations to come generation.
To kick off the beloved brand’s 90th anniversary, players everywhere can breathe new life into their classic Monopoly board with three new Expansion Packs: Monopoly Go to Jail, Monopoly Buy Everything, and Monopoly Free Parking Jackpot. These expansions not only offer quick-turn gameplay but also introduce twists by granting players a chance to win money, collect new cards to get away with mischief, and unlock opportunities to buy every space on the board – you can even purchase the bank
For Hasbro, players have always been central to the company’s product development and are the reason for Monopoly’s enduring popularity. To facilitate these updates, Hasbro conducted extensive research to understand how fans and families prefer to play and what experiences they seek to enhance their gaming experience level.
“Monopoly is more than a board game; it’s a cultural phenomenon that has transcended generations and resonates deeply with players across the globe,” said Brian Baker, Senior Vice President of Board Games at Hasbro. “These all-new expansion packs and the completely redesigned classic board game are a result of deep consumer insights, and I think they truly elevate the Monopoly play experience. For example, the Monopoly Free Parking Jackpot Expansion was inspired by decades of consumers developing their personal ‘house rules,’ and we wanted to recognize how our consumers have been playing. In our 90th year, we’re celebrating the elements our players have loved for nearly a century to keep the exciting gameplay of Monopoly alive for decades to come.”
In addition to the expansions, the classic Monopoly board game is receiving a freshly updated look, featuring a sleek and more compact storage box that’s ideal for any game night, along with innovative storage solutions to keep the bank safe from thieves, Monopoly bills in pristine condition, and game pieces neatly organized. Moreover, players can enjoy updated designs for the money and a return to the classic aesthetics that fans know and love with the Chance and Community Chest cards, along with high-quality Title Deeds that enhance your gameplay. With striking modern graphics, larger tokens, houses, and hotels, the game has never looked better better.
Monopoly continues to showcase its global impact among families and fans. Beyond the tabletop, the franchise provides a wide array of consumer touchpoints, including in-person immersive experiences, fashion, digital games, home goods, entertainment, and much more. With the introduction of new Expansion Packs and a board game revamp, Mr. Monopoly signals a fresh start for the revered brand.
