Mattel Adventure Park is an Arizona entertainment destination that showcases Mattel’s portfolio of brands. The park is open 365 days a year and is located just south of State Farm Stadium in Glendale at VAI Resort. The park is massive, covering 9 acres and was designed in collaboration with Epic Resort Destinations and other industry-leading partners. Most of the park is indoors, with fully air-conditioned spaces for loading and unloading, making it a comfortable, family-friendly destination all year round.
The park features two fully themed Hot Wheels rollercoasters: Hot Wheels Bone Shaker: The Ultimate Ride and Hot Wheels Twin Mill Racer. The Hot Wheels Bone Shaker themed ride is the first-ever family coaster to feature the famous hot rod’s skull design and climbs 84 feet in the air, while the double-looping Hot Wheels Twin Mill Racer offers a higher-octane experience with its double loop and two corkscrews. It is the first coaster of its kind in Arizona and is sure to thrill guests of all ages.
“Mattel Adventure Park is an amazing opportunity to bring our beloved brands to life,” said Julie Freeland, Senior Director of Global Location Based Entertainment at Mattel. “Construction is underway and substantial progress has been made on what will give fans of all ages a day of thrills and nostalgia. We’re especially excited for families to experience the Hot Wheels Bone Shaker rollercoaster – a dream come true for any Hot Wheels fan.”
“Mattel Adventure Park features a unique and strategic year-round indoor/outdoor design providing acres of air-conditioned space to ensure a cool guest experience all summer long here in the heat of Arizona,” said Mark Cornell, President at Epic Resort Destinations. “Our Attractions Development team are simply redefining the entertainment channel by bringing Mattel’s powerhouse, evergreen brands to life like never before. This hand-picked, gifted team continues to find truly innovative ways to create pioneering attractions that are certain to bring continuous fun for the whole family.”
This park offers many exciting Hot Wheels-themed attractions for race lovers of all ages, as well as a variety of experiences from other popular Mattel brands, including:
- Thomas & Friends: World of Sodor™, which features seven family-friendly rides and attractions, including a dedicated indoor play area for young adventurers.
- The Barbie Beach House, which is a full-scale replica of Barbie’s iconic home. Here, Barbie fans can get an up-close look at her famous closet in the Barbie Dream Closet Experience™, which uses hologram technology to bring Barbie to life. The attraction also boasts a rooftop bar and restaurant with expansive views of the property.
- Masters of the Universe™ fans can engage in a massive, 4,500 square-foot laser tag battle in a Castle Grayskull fortress-themed arena.
- A mini golf experience that includes nine holes inspired by Magic 8 Ball™, Pictionary™, and other popular Mattel games. Additionally, there is a custom climb UNO™ structure that provides both nostalgia and adventure for all ages.
“Watching the excitement build as these mega attractions are being installed in Glendale has been tremendous, and we promise, you’ve never seen a park quite like this one,” continued Cornell. “Stay tuned for 2024 opening updates, and check out our live construction cam for a sneak peek at a few of our rollercoasters that all load in a cool air-conditioned space. You can actually see the Bone Shaker family rollercoaster lift climb through the roof, peaking at a height of 84 feet for a ride of a lifetime!”
Be the first to see a sneak peek of Hot Wheels Bone Shaker: The Ultimate Ride roller coaster up close and personal only at Hot Wheels Monster Trucks Live Glow Party™ at Desert Diamond Arena August 19 and 20!