
Hasbro today revealed updates to the world’s most popular family board game, Monopoly, and announced expansion packs to celebrate the iconic brand’s 90th anniversary.
From immersive digital gaming experiences to fashion collaborations and unforgettable live events, Hasbro is working with best-in-class partners around the globe to bring our beloved brands to even more families and fans of all ages. Let’s dive in and see what’s new in the world of licensing at Hasbro!
The MONOPOLY tokens are changing… but which will win the vote?! Today, Hasbro launched an all-new campaign, MONOPOLY Throwback Token Vote, which gives fans across the globe a chance to bring back one of six retired iconic tokens from their childhood – Thimble, Wheelbarrow, Iron, Boot, Horse & Rider, or Money Bag.
Charles B. Darrow invented the Monopoly game. Or did he? It was 1934, the height of the Great Depression, when Charles B. Darrow of Germantown, Pennsylvania, took what he called the MONOPOLY board game to the executives at Parker Brothers. Like many other Americans, Charles Darrow was unemployed at the time. They soundly rejected the…