LEGO’s new Transformers Soundwave set brings the iconic Decepticon to life as a detailed, buildable collectible.

10358 boxprod v39 en gb

LEGO has officially unveiled its highly anticipated Transformers Soundwave set, delighting both LEGO aficionados and Transformers fans alike. This newest addition to the LEGO Icons line faithfully recreates the classic Decepticon Soundwave, renowned for his distinct cassette player design, and includes detailed mini cassette companions. The reveal has sparked excitement across online fan communities and…

Read more

Hasbro announces new toys, collectibles, and A-list guest stars.

Peppa pig

Celebrating its 100th anniversary, Hasbro will be returning to Brand Licensing Europe (October 4-6, 2023) this year. They have exciting announcements and new licensing partners in store. From entertainment featuring A-list guest stars to fashion, innovative toys, and more, Hasbro offers something for every fan.

Read more

All the cool stuff coming from Hasbro this Fall.

Hasbro logo

From immersive digital gaming experiences to fashion collaborations and unforgettable live events, Hasbro is working with best-in-class partners around the globe to bring our beloved brands to even more families and fans of all ages. Let’s dive in and see what’s new in the world of licensing at Hasbro!

Read more