Today, Wizards of the Coast has officially introduced the upcoming Magic: The Gathering set, The Lord of the Rings: Tales of Middle-earth.
Hasbro and Mattel have announced a multi-year licensing agreement to create co-branded toys and games from some of their most popular brands. The collaboration includes the production of Transformers branded UNO games, slated for release later this year, and Transformers branded Hot Wheels vehicles, set to debut in early 2024, by Mattel.
Mattel has revealed that it will soon be updating its Virtual Collectibles Platform, Mattel Creations. The platform will soon feature its own peer-to-peer marketplace, allowing virtual collectible owners to display, trade, and sell their assets. Simultaneously, Hot Wheels® NFT Garage Series 5 will be launched on April 27th.
Hot Wheels has teamed up with Velan Studios to design the next evolution of racing – on a track that YOU create. It’s Hot Wheels Rift Rally, the mixed-reality video game for PlayStation and iOS. In the game, you can drive more that 140 legendary vehicles, thanks to a unique “shapeshifting” RC supercar, the Chameleon.…