Hot Wheels F9 1970 Dodge Hemi Challenger

Hot Wheels is set to commemorate the 10th edition of the Fast and Furious movie series by launching three assortments of Fast and Furious cars at Walmart stores across the country. Every mix features a single car from all 10 movies in the Fast and Furious franchise.

Read more

Hasbro and Mattel join forces to create co-branded toys and games.

Hasbro logo

Hasbro and Mattel have announced a multi-year licensing agreement to create co-branded toys and games from some of their most popular brands. The collaboration includes the production of Transformers branded UNO games, slated for release later this year, and Transformers branded Hot Wheels vehicles, set to debut in early 2024, by Mattel.

Read more

The history of Mattel’s Hot Wheels die-cast toy cars.

RLC Exclusive ’41 Willys Gasser Holiday Hot Wheels Car - front left

Hot Wheels die-cast toy cars were introduced by Mattel in 1968. The idea for Hot Wheels was conceived by Elliot Handler, one of the co-founders of Mattel, who wanted to create a line of toy cars that would be more exciting and visually appealing than the existing toy cars on the market.

Read more

Transform your racing world with Hot Wheels Rift Rally.

HWC Blog Header RiftRally.jpg.1bbe60abf1c44e596392ddd16189a0ce

Hot Wheels has teamed up with Velan Studios to design the next evolution of racing – on a track that YOU create. It’s Hot Wheels Rift Rally, the mixed-reality video game for PlayStation and iOS. In the game, you can drive more that 140 legendary vehicles, thanks to a unique “shapeshifting” RC supercar, the Chameleon.…

Read more