For the first time, Mattel, Inc.’s Hot Wheels brand and Formula 1 are partnering to offer a wide range of Hot Wheels products to the sport’s fans.
Hot Wheels and Formula 1 announce partnership, starting with a limited-edition die-cast Formula 1 car.
Tag: Mattel
Mattel has a long history of creating toys that spark imagination, creativity, and playfulness in children of all ages. Check out articles that explore Mattel’s history, its current products, its impact on the toy industry, the cultural significance of Mattel toys, and how they have influenced generations of children.
Exclusive Star Wars Starships Select Jedi Interceptor available at Best Buy stores nationwide.
Freshly anointed as a Sith Lord, Darth Vader flies a new Jedi Interceptor from Coruscant to Mustafar to eliminate the Separatist leaders convening there. Best Buy has partnered with Mattel to bring you a special version of this agile starfighter called Hot Wheels Starships Select.
Mattel announces Disney100 Holiday Cars from Hot Wheels available at Walmart stores.
It is never too early to start planning for your holiday gift-giving. Whether you have Hot Wheels or Disney fans – or even loved ones who enjoy both! – Mattel has created a fantastic collection of cars you can put in stockings or place under the tree this season.
Mattel Announces Collaboration Between Masters of the Universe and Paramount’s Teenage Mutant Ninja Turtles.
Mattel announced today the collaboration between its celebrated brand, Masters of the Universe and the iconic franchise, Paramount’s Teenage Mutant Ninja Turtles, to unveil The Masters of the Universe Origins Turtles of Grayskull toy line.
Mattel partners with Virgil Abloh for a limited-edition Off-White c/o Monster High figure collection.
Virgil Abloh’s strong connection to this collaboration was evident, as it was one of the last projects he actively pursued, highlighting its special significance. Abloh’s inspiration came from his longstanding desire to explore the world of toys, driven by his close relationship with his children.
Mattel unveils Barbie DreamHouse on Roblox.
Mattel announced the upcoming launch of Barbie DreamHouse Tycoon on Roblox, the global immersive platform, on October 6. The game allows players to build their own DreamHouse, explore different careers, and showcase their fashion sense.
Modified ’69 Ford Mustang from Mattel Creations available now!
The Modified ‘69 Ford Mustang from the new Elite 64 series is being introduced, available exclusively on Mattel Creations starting September 5, 2023. A classic muscle car, a ’69 Ford Mustang, was upgraded with modern technology, including a Ford Twin Turbo Coyote motor, widened body and suspension, and modified aerodynamics.
Mattel Adventure Park is set to open in Arizona with a preview of the Hot Wheels Bone Shaker: The Ultimate Ride roller coaster on August 19-20.
Mattel Adventure Park is an Arizona entertainment destination that showcases Mattel’s portfolio of brands. The park is open 365 days a year and is located just south of State Farm Stadium in Glendale at VAI Resort.
Mattel introduces larger palm-size 1:43 scale die-cast Hot Wheels cars.
Hot Wheels is set to release an electrifying new Premium line of 1:43 scale die-cast vehicles in June. These collectibles are larger and more detailed than the 1:64 models and have seen high demand from Hot Wheels collectors, car enthusiasts, and auto-makers alike.
Mattel Creations introduces the 2023 Holiday Barbie Doll collection.
The very first Holiday Barbie doll debuted in 1988, styled with big blonde ‘80s hair and wearing layer upon voluminous layer of red tulle. A lot has changed since then, but the Holiday Barbie doll remains a sought-after keepsake gift.
