Mattel has a long history of creating toys that spark imagination, creativity, and playfulness in children of all ages. Check out articles that explore Mattel’s history, its current products, its impact on the toy industry, the cultural significance of Mattel toys, and how they have influenced generations of children.
Mattel graphic designer, Steve “Van” Vandervate, then worked on the details that make this release stand out. The model has an opening rear hood and a removable surfboard, making it perfect for the beach!
Mattel has announced a new collection of dolls inspired by the upcoming film, Barbie™. The dolls showcase the signature styles of Barbie, Ken, and new characters as they journey through Barbie Land and beyond.
The series, announced earlier this year as part of Mattel’s Barney franchise relaunch, will aptly be titled “Barney’s World” and will revamp the iconic character for modern audiences.
The Barbie doll with Down syndrome is the latest addition to Mattel’s diverse and inclusive doll line. Barbie is the most inclusive doll line on the market, with over 175 looks offering a variety of eye colors, hair colors and textures, body types, disabilities, and fashions to tell more stories.
Hasbro and Mattel have announced a multi-year licensing agreement to create co-branded toys and games from some of their most popular brands. The collaboration includes the production of Transformers branded UNO games, slated for release later this year, and Transformers branded Hot Wheels vehicles, set to debut in early 2024, by Mattel.
Mattel has revealed that it will soon be updating its Virtual Collectibles Platform, Mattel Creations. The platform will soon feature its own peer-to-peer marketplace, allowing virtual collectible owners to display, trade, and sell their assets. Simultaneously, Hot Wheels® NFT Garage Series 5 will be launched on April 27th.
Hot Wheels die-cast toy cars were introduced by Mattel in 1968. The idea for Hot Wheels was conceived by Elliot Handler, one of the co-founders of Mattel, who wanted to create a line of toy cars that would be more exciting and visually appealing than the existing toy cars on the market.
Mattel has announced that Barbie is celebrating the International Women’s Day by honoring over half a dozen women worldwide who are leaders in STEM with one-of-a-kind role model dolls made in their likeness. Barbie believes that seeing is believing, and access to successful female role models in STEM is essential for children to build and…
Mattel, Inc. has recently revealed its plans to introduce a new publishing imprint in the United States and Canada in 2024. This move will allow the company to create new stories based on its extensive catalog of franchises, including Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, Monster High, Polly Pocket, Barney, and more.
Continuing the success of Mattel Television’s wide array of animated Barbie content, Barbie: Skipper and The Big Babysitting Adventure takes viewers on yet another exciting adventure full of friendship, unexpected obstacles, and valuable life lessons.
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